Synthesia
Training or educational video in minutes!
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Synthesia
What makes Synthesia AI stand out?
Time saving
Instead of organizing recordings, corrections, and editing, you simply type text, select an avatar, and generate a finished video. This shortens production from days to minutes and removes the biggest block in the company’s video: “we don’t have time to record it”.
Consistency of communication
Each department speaks the same brand language. The same standards, the same style, the same quality. No chaos, no random “quick” recordings and no differences in the message between HR, sales and customer service.
Scale production without increasing the team
Synthesia allows you to create video in multiple versions: for different departments, branches, roles, and languages. And when something changes, you don’t do everything from scratch, but edit the text and update the material. It’s perfect when your business is growing and you need video that grows with it.
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Generate educational or branded videos for businesses
Synthesia works best where a company needs to create video on a regular basis, but doesn’t want to make a film production out of it. That is: training, communications, procedures, instructions and sales materials. In short: wherever speed, consistency and easy updating matter.
Employee training and onboarding
This is the absolute number 1. Instead of sending a new person 14 PDFs and hoping they’ll “read it somehow,” you can create a short, clear video that explains the most important things step by step.
Synthesia works great in areas such as:
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onboarding new employees (first week, tools, rules, company culture)
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training in processes and systems (CRM, ticketing, operational procedures)
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On-site deployments for different roles (sales, customer service, warehouse, back office)
The biggest advantage? When something changes, you don’t record again. You edit the text and have the current version.
Product and video instructions for customers
If you have a product or service, you know one thing: customers don’t read the manual. But they will watch a short video that shows them exactly what to click and what to do.
Synthesia is ideal for:
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“How to get started” instructions for new customers
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step-by-step guides (functions, configuration, initial settings)
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FAQ in the form of a video (answers to frequently asked questions)
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materials for customer success, support and help center
This reduces the number of support requests and shortens the time of customer onboarding, which actually saves the company money.
Presentations, demos and sales materials
B2B sales love video because it allows you to explain the value faster and shorten the path from “interested” to “I understand, I buy”. Synthesia helps you create presentations and demos without recording the trader every time.
Most common uses:
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short product demo for leads (video for landing, for email, for follow-up)
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offer presentations in the form of a video (better than PDF, because it explains the context)
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Prospecting and cold outreach materials
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video for account-based marketing (ABM) activities and communication personalization
This works especially well when you want to have your sales video always ready and always in one style.
Key features of Synthesia
Natural-speaking avatars without recording
You don’t need a camera, studio, lighting, or a person who has a “good day to record.” In Synthesia, you create a video based on text, and the avatar conveys the content in an understandable and professional way.
Multiple languages and versions of materials in one style
If your company operates internationally or has different teams and branches, translating video materials is expensive and time-consuming. Synthesia allows you to easily create successive versions of the same video, while maintaining a consistent look and tone of communication.
Scene templates and ready-made layouts for corporate presentations
Instead of putting everything together from scratch, you use ready-made layouts that look professional and business-like. Thanks to this, even a simple training or message looks like something that the company has prepared “at the level”, and not like a recording made in a hurry.
Subtitles and formats for different channels
Corporate video lives in various places: intranet, LMS, mail, Teams, website, knowledge base, onboarding. Synthesia makes it easy to prepare materials in formats that fit these channels and are convenient for the recipient.
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Synthesia
Discover the Variety of AI Video Avatars
Synthesia is an AI tool for creating professional videos with talking avatars, perfect for businesses that want to quickly set up training, onboarding, presentations, and internal communication without a camera, studio, and editing.
Frequently Asked Questions about Synthesia AI
Who is Synthesia for?
It works best for companies and teams that need to create video content on a regular basis but don’t want to make a film production out of it. It is most often used by HR, L&D (training), customer success, customer support, B2B sales, product and marketing departments.
Is Synthesia free?
Synthesia operates on a subscription model, but often offers the opportunity to test the tool or see a demo. The exact conditions depend on the current offer. If you make video professionally and regularly, the paid plan usually pays for itself in time and savings in production costs.
How much does Synthesia cost?
The price depends on the plan, the number of users, the features, and the scale of usage. For companies, ROI is more important than the amount itself: how much time and resources you save on production, rework, and material updates.
Does Synthesia have Polish?
Synthesia supports multiple languages. In practice, this means that you can create a video in different languages and match it to your audience. It’s best to evaluate the sound and naturalness on a short test, as companies often have different standards depending on the industry.
Does the video from Synthesia sound natural?
The avatar video is understandable, clean, and professional, but it still has the feel of a “corporate AI video.” For training, instruction and presentations it is great. If you care about cinematic emotions and 100% human “feel”, the classic recording still wins. Synthesia wins with speed, consistency and scale.
Can I make a video without a camera and without an actor?
Yes. That’s the whole point of Synthesia. You don’t record people, you don’t set the light, you don’t do doubles. You create a video from text and ready-made elements.
Is it possible to create multiple versions of the same video for different departments or countries?
Yes. This is one of the strongest arguments for companies: one baseline scenario and quick variants for different teams, roles, markets and languages.
How fast can you make a video in Synthesia?
A simple video can be prepared very quickly, because the biggest part of the work is the script. If you have the text, then the video can be ready in no time. With larger materials, there is scene planning and refinement of the message, but it is still faster than traditional production.
Do I need editing or graphics skills?
No. Synthesia is designed so that non-technical people can create video. Of course, the better the script and layout of the content, the better the end result, but you don’t have to be an editor.
How to write a good script for a video in Synthesia?
A simple style works best: short sentences, clear steps, specific messages. It’s a good practice to divide your content into scenes and avoid a wall of text. In companies, the materials “do it like this”, “remember about it”, “this changes from now on” work best.
Can I add subtitles to a video?
Yes. Subtitles are important in corporate use, because many people watch video without sound, and in training, subtitles improve intelligibility.
What formats can I export my video in?
It is usually exported to standard video formats that can be uploaded to an LMS, intranet, website or sent by email. It is best to choose a format for the target channel: internal training, presentations, YouTube, social media.
How to export a video with good quality?
The rule is simple: don’t compress unnecessarily and choose the quality that is appropriate for your channel. If the video is ultimately to end up in an LMS or on a website, it is better to focus on the readability of the text and the sharpness of the elements, rather than cramming the file as much as possible.
Is Synthesia GDPR compliant?
Many companies ask about this before implementation. In practice, the supplier’s documents, entrustment agreements and the way data is processed are crucial. If you operate in the EU, it is worth going through the standard compliance process in the company.
Can I use video with Synthesia commercially?
Typically, yes, but the extent of your rights depends on your license plan and terms. If you’re creating videos for clients or campaigns, it’s a good idea to check what’s included in your plan.
Does the video from Synthesia look "believable" to customers and employees?
Yes, as long as you choose the right style. In the company’s application, it is not about acting, but about a clear message. This works best in training, instructions and presentations, where clarity, consistency and pace are important, and not an emotional game like in a TV commercial.
Is Synthesia suitable for social media?
Maybe, but this is not her main specialization. Synthesia is the strongest in B2B, training and corporate communication. Social media more often require more dynamic editing, trends and a “creator” style.
What are the limitations of Synthesia?
It’s an AI video, so it’s not a movie theater. You will achieve the best effect in educational, instructional and company materials. If you’re aiming for emotional premium advertising or strongly “human” storytelling, a classic production may be better.
How do I get started with Synthesia?
Preferably from one specific material that you need to do anyway, e.g. onboarding, process instructions or presentation. Then you immediately see the time savings and the quality of the effect. The worst thing you can do is start with “we’ll do everything”, because then you get lost in planning.
Does Synthesia work in the browser or do I need to install something?
Synthesia works as a web tool (in the browser). It does not require the program to be installed on your computer. This makes it easier to implement in the company, because you don’t have to build anything locally.
Is it possible to add your own captions and are the captions burned into the video?
Yes, subtitles are possible. In corporate applications, this is important, because some people watch without sound, and compliance often requires availability. Whether the subtitles are “burned” into an image or as a separate layer depends on the settings and how they are published.
Does Synthesia support voiceover/voiceover without an avatar?
In practice, you can create scenes where the narrator’s voice is more important than the character itself. It depends on the style of the material. Often, companies use a mix: some scenes with an avatar, some as slides with narration.
Can I use my own voice cloning?
It depends on the plan and the options available at the time. If a company needs the voice of a specific person (e.g., the CEO’s brand voice), it usually requires additional settings and consents. It is worth treating it as an “enterprise” topic.
